Erica talks with Janet from Beautilicious 40 Bride

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Wedding Dress Designer interview: Erica Stacey


I first met Erica Stacey at the Tatton Wedding Show in 2012 when she was launching her first collection of wedding gowns. I was immediately drawn to the individuality of the styles as they were unlike anything I had seen before. Beautiful fabrics, lots of layers and they offered ‘something magical and unique’.  

Erica Stacey and Terry Keane make a fabulous team with considerable combined experience in the clothing industry. It is always a pleasure to catch up with them and they were more than willing to answer some questions for our Beautilicious 40 Bride readers.


How would you define the Erica Stacey Style of Wedding Dress?
Erica Stacey wedding dresses are first and foremost about quality and individually. Our ready to wear collections are quintessentially English in style, with a quirky touch.  We like to offer something different from the typical strapless gown and we design and create dresses to suit ‘real’ women.  It is our mission to ensure all our brides feel confident and comfortable in their dress.
Erica Stacey dresses often allow the bride to create different looks throughout her wedding day with interchangeable details such as removable skirts for a two-in-one look and tops or jackets made of the same chiffon or lace as the dress. We also make sure that the backs of our gowns are as beautiful as the front as a bride’s guests will spend some considerable time looking at the back of her dress!



Cherish (back)


You are a relatively new name among wedding dress designers, how has the last year been for you? 

We have had a fantastic year!  We launched our first ‘Vintage Luxury’ collection at The Wedding Show at Tatton 2012. We received fabulous feedback from brides and wedding industry suppliers alike.  This year we have worked with some great suppliers and taken part in some brilliant photo shoots.  We have been featured widely in the press, including Pure Weddings Magazine, County Brides Magazine and also the bridal trade magazine ‘Attire’.   We then went on to launch our second ‘The English Garden’ at The British Bridal Exhibition in Harrogate.  We are now stocked in three stockists locally and further afield in Scotland.   This year we have met lots of lovely brides and created some beautiful dresses for them from both our Ready to Wear Collections and also Couture gowns.


Which stockist have the Bridal Collection?

We are stocked by Isla Jean, Lees Village, Oldham.  This is a beautiful , stylish Boutique and our dresses fit really well with their brand. 
We are also stocked by Kudos , Morningside Road, Edinburgh. 
We are delighted to be stocked at ‘The Case of the Curious Bride’ which is a fabulous new boutique opening in 2013, which will stock unique dresses and this fits perfectly with our brand.


You have a second collection due to launch, hows does it differ from the first collection?


The new ‘English Garden Collection’ consists of five pieces each named after a flower, Gardenia, Jasmine, Primrose, Rose and Wild Daisy.


Gardenia is an all over lace slim fitting gown with a difference; it has no zip! With a pearl-encrusted waistband, this dress is beautiful yet comfortable and would be ideal for a wedding abroad

Gardenia (Front)


Gardenia (Back)




Jasmine is a classic strapless gown with a complimentary chiffon wrap over jacket. The full skirt is made up of many layers of crystal organza with a stunning matching crystal motif on the bodice.



Jasmine (front with Jacket )



Primrose offers a bohemian look with 1920s style fringing around the hem, large handmade flower motifs and delicate layers of chiffon that part when the bride walks to reveal a subtle all over sequin skirt.






Primrose (Back)


Rose is a fishtail strapless gown with a crystal waistband, tiny handmade roses and a fabulous pale pink peplum and bow. The pink can be changed to ivory or in a hint of another colour to suit your wedding.


Rose (Front)




Rose (back)



Wild Daisy is a tea-length gown (also available in full length) with many of layers of lace and chiffon. It comes with a chiffon top with cowl neck and frilled cap sleeves to offer a different look throughout the day


Wild Daisy


Wild Daisy (back)


Wild Daisy Jacket



You pride yourselves on manufacturing in the UK, Why is this so important to you? 

Everything we produce is designed and created right here in Manchester from our studio.  This is very important to us as both Erica and Terry have worked in the UK clothing manufacturing industry for many years and are keen to support the UK industry.  From a practical point of view it means we have no lengthy lead times usually associated with dealing with the Far East and we are also ‘on hand’ for our stockists and are able to offer a much more personal service


You also offer a couture service for dress design. How does this process work from the initial meeting to the finished item? 

We offer a free consultation for brides looking to order a Couture dress.  Brides can come along to our studio and spend time with Erica discussing ideas, looking through magazines and she will sketch designs and go through fabric options.   Once the bride has decided on a final design we will produce the final sketch together with fabric swatches  and then we will work closely with the bride to ensure we produce a dress which will fit her figure perfectly.   The bride will attend several fittings along the way and becomes really involved in the creation of her dress as it develops.   A final fitting then takes place to ensure everything is perfect and that the bride is totally happy with the dress.


What plans do you have for Erica Stacey in the future? 

We have lots of exciting plans in the pipeline for 2013.  We are looking forward to the launch of the boutique of our latest stockist ‘The Case of the Curious Bride’ in the early part of 2013 and we will be planning our next ‘Ready to Wear’ collection.  We will continue to grow our brand and make more happy ‘Erica Stacey’ brides!


What advice would you give to a Beautilicious40 Bride who is looking for her perfect wedding dress? 

Here at Erica Stacey we pride ourselves on dressing and designing for ‘real’ women.  Our advice would be to consider your body shape and make sure you choose a dress which flatters your ‘good bits’ , fits perfectly and is comfortable to wear.   If you like lots of features from different dresses you have seen or don’t conform to a ‘standard’ dress size you can opt for a made to measure dress. We believe you should not feel as if you have to choose a particular style just because it’s the height of bridal fashion either.  It is much better to choose something which reflects your personality and your own style.
For more information on Erica Stacey you can visit her website here:   ERICA STACEY
“All our features are aimed towards our readers being Brides Over 40. (40 plus brides). Rather than calling these fabulous ladies mature Brides we call them ‘Beautilicious Brides’ who are marrying later in life, whether it be a first or second time wedding or even a celebration ceremony for renewing vows”                                                 (Janet – Creative Director at Beautilicious40 Bride)

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